The front entrance of Sportsman's Warehouse in Chico

(530) 897-0500

Store Manager: Jennifer Cochran

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Chico edges up against the northern Sacramento Valley’s farm country and low foothills, with the Sacramento River, local creeks, and nearby reservoirs offering trout, bass, panfish, and shad within a quick drive of town. Anglers can slide from wading current seams to working structure on Oroville or smaller lakes, with year-round chances to stay on fish as flows and temperatures shift. For a dependable fishing store in Chico, Sportsman’s Warehouse at 765 East Avenue, Suite 170, is a smart first stop for rods, reels, line, terminal tackle, and river-and-reservoir baits tuned to local conditions. Staff pay attention to how the Sacramento, Oroville, and nearby ponds are fishing, helping you narrow down colors, sizes, and techniques before you head out.