The front entrance of Sportsman's Warehouse in Heber City

Fishing Store at Heber City

(435) 654-5600

Store Manager: Kendal Crane

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Heber Valley spreads out below the Wasatch peaks, with the Provo River running right through town as a blue ribbon trout stream and big nearby waters like Deer Creek, Jordanelle, and Strawberry Reservoir holding rainbows, cutthroat, browns, kokanee, smallmouth, and walleye. Anglers can wade technical river runs one day, then launch on a reservoir for trolling passes, jigging, or shore casting the next. Sportsman’s Warehouse at 1276 S US 189 anchors a busy fishing store in Heber City for both river and reservoir anglers. Discover a range of trout-focused fly and spin outfits, kokanee and walleye tackle, smallmouth gear, line, lures, bait rigs, and kayak accessories, backed by staff who know local flows, reservoir levels, and the seasonal patterns that drive Heber Valley’s fishing.