Fishing Store at Wausau

Lake Wausau and the Wisconsin River wind around Rib Mountain and Wausau, giving local anglers a mix of musky, walleye, smallmouth, largemouth, pike, panfish, and catfish, plus nearby flowages and lakes to explore by boat or from shore. With a diverse structure, from weed beds and river channels, there’s open water or ice to fish in almost every season. Before heading for the next launch, the fishing store in Wausau at Sportsman’s Warehouse, 226601 Rib Mountain Drive, is a smart stop. You’ll find musky and walleye gear, bass and panfish combos, river outfits, line, lures, bait, and terminal tackle tailored to the Wisconsin River system and nearby lakes, as well as staff who follow the local bite.