
(715) 679-7600
Store Hours:
Lake Wausau and the Wisconsin River wind around Rib Mountain and Wausau, giving local anglers a mix of musky, walleye, smallmouth, largemouth, pike, panfish, and catfish, plus nearby flowages and lakes to explore by boat or from shore. With a diverse structure, from weed beds and river channels, there’s open water or ice to fish in almost every season. Before heading for the next launch, the fishing store in Wausau at Sportsman’s Warehouse, 226601 Rib Mountain Drive, is a smart stop. You’ll find musky and walleye gear, bass and panfish combos, river outfits, line, lures, bait, and terminal tackle tailored to the Wisconsin River system and nearby lakes, as well as staff who follow the local bite.

Find the best local spots with up-to-date insights on water conditions, fish activity, bait recommendations, and seasonal trends—so you can spend less time searching and more time catching.

Fishing tacklebox checklist to help you get organized and prepared. Covers essential gear, lures, tools, and extras for any trip—so you never forget what you need and can focus on landing more fish.

Fishing trip checklist to help anglers plan with confidence. Covers gear, tackle, licenses, safety items, and trip essentials—so you arrive prepared, avoid forgotten items, and spend more time fishing